![]() But for Chicagoans outside of the Willis Tower, the new name is hard to swallow. SCHAPER: Bringing new jobs downtown, says the mayor. You know why, because they stepped up to the plate. Mayor RICHARD DALEY (Chicago, Illinois): Big Willy, Willis, yeah, Tower, yes. SCHAPER: For his part, Mayor Daley doesn't mind changing the name of the Sears Tower for a British company. And I said on TV yesterday, call it the Big Willy for all I care. JOSEPH PLUMERI (President and CEO, Willis Groups): You know, you can call it anything you want. So, New Jersey born and bred Joe Plumeri, Willis Group's president and CEO, says he knows it might be hard for Chicagoans to call the Sears Tower they grew up with, the Willis tower. Cellular Field," preferring simply The Cell. And many White Sox fans still refuse to call the former Comiskey Park "U.S. ![]() They picketed outside the historic Marshall Fields Department Store on State Street when it became Macy's. Chicagoans haven't been too kind to other corporate renamings. Willis Group Holdings, a London based insurance company, bought the naming right as part of its lease in the giant office tower. NPR's David Schaper reports on the renaming of the tallest building in North America.ĭAVID SCHAPER: Chicago Mayor Richard Daley joined Willis Group corporate officials in pulling a black covering off the giant Willis Towers sign in the lobby of this iconic 110-story skyscraper. And it's already acquired a nickname: the Big Willy. ![]() In Chicago, the tower formerly known as Sears is now known as Willis Tower, that officially begins today. ![]()
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